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Community Event Details

Introduction to Email Marketing

When

Saturday, Apr. 5, 2014
9:00 AM - 4:00 PM

Where

Pennsylvania College of Art & Design 204 N. Prince Street Lancaster, PA 17608 Directions

Description

This one-day workshop will include an overview of the following topics:
Best Practices in Email Design, Email Coding Requirements, Common Types of Marketing Emails, Automated Campaigns, Strategy and Analytics, Client Website Requirements, and SPAM & Compliance.

Each topic will be presented by an expert in the subject area and instructors will be available both during and after the presentation. Students completing the course will possess a general overview of current technology and best practices used in email marketing as well as the most common types of email campaigns.

Prerequisite: DES 155 HTML & Website Design or Equivalent Experience and pre-set email accounts with at least 3 providers (these accounts may be free such as AOL, Yahoo, & Gmail).

Price

Event Price: $150.00

Website

Event Website: http://www,pcad.edu/ce Online Registration Available: Yes

Industry

Advertising & Marketing

Event Type

Workshop

Contact Information

Andrea Daugherty adaugherty@pcad.edu Phone: (717) 396-7833

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